YouTube star Logan Paul reveals how a lot cash his and KSI’s Prime sports activities drink have earned since launching in January 2022.
Youtube Star Logan Paul not too long ago revealed how a lot cash his new drink has made. Paul and KSI launched their Prime sports activities drink final yr, which flew off the cabinets and introduced in spectacular first-year earnings for YouTube stars.
Logan Paul first rose to fame on the now defunct video service Vine and at the moment has over 23.6 million YouTube subscribers. The social media star has additionally starred in community tv exhibits, starred in two function movies for YouTube Purple and even fought an exhibition bout with five-division world champion boxer Floyd Mayweather. Nonetheless, Paul’s profession was additionally hampered by a collection of controversies. The newest concerned allegations that his pet pig Pearl was deserted, though Logan Paul denies any wrongdoing and claims the animal was rehomed with out his information.
Logan Paul and KSI traveled to Australia to have a good time the launch of Prime within the nation. The social media stars met huge crowds and made a number of tv and radio appearances. Throughout their interview on the Kyle and Jackie O radio present, the hosts requested in the event that they knew how a lot cash Prime made. After some confusion, Paul confirmed that the sports activities drink made $250 million in retail gross sales and introduced in $110 million internally. It additionally made an extra $45 million in January, the identical month Prime turned the official drink of the UFC.
By way of monetary success, the numbers roughly converse for themselves, exhibiting the results of Prime’s huge viral recognition. Final yr’s deployments weren’t excellent, after all. UK retailers have struggled to maintain Prime on cabinets, with video even exhibiting customers combating over the drink. There was additionally a significant issue with Prime scalpers weighing extra on the restricted provide and reselling the drink at a considerably greater value than its retail value. Logan Paul’s enterprise companion KSI reacted angrily to Prime scalpers in a TikTok video final month.
No matter Prime’s rocky rollout within the UK, the sports activities drink is clearly an enormous hit and a serious success for Paul, KSI and the sports activities drink makers. It’s arguably extra profitable than Logan Paul’s controversial Cryptozoo, a online game that may permit gamers to hatch and acquire NFT animals that may enhance in worth over time. Nonetheless, the sport by no means materialized and failure of the mission may put the social media star in authorized hazard. Luckily, Logan Paul’s newest enterprise appears to be on a way more optimistic trajectory.
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